Turning a Book Into a Lifestyle Brand

Most people write a book and stop there. They print it, they sell it, they hope someone reads it.

But what if your book wasn’t the end product—what if it was just the beginning of an entire world customers want to be a part of?

That’s exactly what happened with my Naughty Travel Guides when I wrote my very first book, Naughty Girl’s Guide to Los Angeles.

I didn’t realize at the time I was writing a book that would turn into my Naughty Empire. I simply set out to combine the three things I loved most: travel, naughty history, and sex. That mix became a series of travel guides that went on to win awards: Las Vegas, Los Angeles, San Francisco, San Diego, and Vancouver.

They weren’t ordinary travel guides. Each one uncovered the naughty history of its city, plus sexy places to go for a night out, hidden gems for adventurous souls, and, of course, places to indulge in naughtiness.

But here’s where the real magic happened: readers didn’t just want to read about it. They wanted to live it.

So I created a meetup group—and that’s when things really took off. Suddenly, people weren’t just holding my book in their hands—they were stepping into the stories with me. That group grew to over 10,000 members. From there, it became parties, a fashion line, photography, a studio, and ultimately, the Naughty Girl brand.

All from one book.

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How To Turn Into An Immersive Brand

Here’s the thing: my books weren’t just about pages—they became a lifestyle. And that’s the part most brands miss. You don’t just sell a product, you build ways for people to live it.

Here’s how I did it (and how you can, too):

1. Create Experiences

When I launched my first Naughty Travel Guide, I didn’t want people to just read about these naughty spots—I wanted them to step inside the story. That’s why I created a meetup group.

Through Meetup.com (an amazing platform where you can start groups around literally anything), I invited people to join me on outings to the places I wrote about: historic brothels, sexy bars, hidden gems, strip clubs, and nightlife spots. It was a way to make the book interactive—like a living, breathing version of its pages.

I had no idea it would take off the way it did. What started as a fun experiment grew into a group of over 10,000 members. It wasn’t just a fan club; it was a community. That community became the foundation for everything else: parties, tours, and eventually, my Naughty Girl brand.

💡 Lesson: Whatever your product is—a book, a candle, a dress—ask yourself: how can someone step inside it?

2. Tell A Story With Merchandise

Once I started hosting my Naughty Parties, something interesting happened. Guests didn’t just want to attend—they wanted to take a piece of the night home.

At first, I sold small items at events: sexy outfits, lingerie, and naughty toys that matched the vibe of my brand. The demand grew so much that it became its own business: the Naughty Girl Shop.

This is the power of merchandise—it extends your story beyond the event. A dress, a candle, or even a cocktail napkin becomes a tangible reminder of the world you’ve created.

💡 Lesson: If people love your world, give them ways to wear it, display it, or use it at home.

3. Create Collaborations

The books also opened unexpected doors. Media outlets, venues, and brands wanted to tap into the same naughty energy I was creating.

• I was featured on radio and TV to promote my guides.

• When Naughty Girl’s Guide to Las Vegas came out, I was even featured on Bravo’s show Gigolos to promote it.

• The buzz from that led to a partnership with Sapphire Strip Club, who not only sponsored my launch party but also put me on a billboard in Vegas. Including blog posts from guests who attended.

• Later, I was interviewed by Elizabeth Vargas for the TV special Sex for Sale. They came to my house for the interview and even filmed one of my parties, which was featured on the show.

These collaborations expanded my reach, validated my brand, and built credibility.

💡 Lesson: When your brand feels like a lifestyle, people will want to join it. Collaborations don’t just spread awareness—they make your world bigger.

4. Expand Into New Businesses

As my community grew, I started creating things that didn’t even exist in the books but fit the brand perfectly.

One of the biggest hits were my Naughty Bus Tours of LA. I’d take 30 guests on a party bus to explore the city’s naughty side—old brothels, strip clubs, sex shops, fetish dungeons—and we’d finish the night at a sex club. Naughty things sometimes happened onboard (only if everyone agreed, of course 😉). The tours became so popular that I continued expanding into even more themed events.

Around this time, I was also studying to become a sex coach. My community wanted to learn more about the lifestyle, so I started teaching classes and selling toys at events. The brand was no longer just about reading—it was about learning, exploring, and transforming.

💡 Lesson: Don’t be afraid to go beyond your original product. If your audience is hungry for more, create new experiences they can’t get anywhere else.

5. Build A Lifestyle

The books became the blueprint for an entire lifestyle. From them grew:

• Travel experiences (tours, meetups, parties)

• Products (fashion, lingerie, naughty accessories)

• Services (sex coaching, workshops, classes)

• Spaces (a photography studio, immersive sets, event venues)

• Content (blogs, podcasts, branding services for other businesses)

Each touchpoint told the same story in a different way. That’s the secret: you don’t need more random products, you need a cohesive world people can live inside.

Today, I’ve opened a clothing store, launched a studio, built a career in photography, and now help other brands build their own immersive worlds under my Naughty World. And it all started with one book.

The Lesson

When you create something people connect with, you can turn it into:

💋 Experiences (meetups, parties, pop-ups)

💋 Products (fashion lines, merchandise, home décor)

💋 Collaborations (with brands, venues, influencers)

💋 A Lifestyle (a brand people want to live inside, not just buy from)

My books weren’t the end. They were just the beginning of something much bigger.

So the next time you create something, don’t stop at the launch. Ask yourself: how can this become a world people can taste, touch, and live?

Because sometimes, one small idea isn’t just a chapter. It’s the foundation of your entire brand.